Find the best serum for uneven skin tone with smart ingredient tips, skin type advice, and a routine that helps fade dullness and spots fast.

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Learn how to fade pigmentation spots with the right actives, daily SPF, and a targeted routine that supports clearer, brighter-looking skin.

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Find the best products for atopic dermatitis, from gentle cleansers to barrier creams and scalp care that help calm dryness, itching, and flare-ups.

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Learn how to care for sensitive skin with a calm, targeted routine that helps reduce redness, dryness, and flare-ups without guesswork.

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Find the best skincare for eczema with calming cleansers, barrier creams, and smart routine tips that help reduce dryness and flare-ups.

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Your night routine is your skin’s repair time. While you sleep, your skin works hard to regenerate and recover from daily stress. So let’s give it the care it deserves! Here's how to build a PM skincare routine that restores, hydrates, and heals overnight.

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Step 1: Remove Makeup / Double Cleanse 🧼
Start with an oil-based cleanser to melt away sunscreen, makeup, and pollution.
Follow with a gentle water-based cleanser to deep-clean without stripping.
👉 Shop our double cleansing sets

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Step 2: Toner or Essence 💦
A toner helps rebalance and rehydrate the skin post-cleansing.
Or use an essence if your skin needs extra moisture or glow.
👉 Browse toners & essences

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Step 3: Targeted Serums 💉
Night is the best time for active ingredients that repair and renew:
✔️ Retinol – boosts cell turnover, great for anti-aging
✔️ AHA/BHA – exfoliates and unclogs pores
✔️ Peptides or Ceramides – great for skin repair
👉 Explore our nighttime serums

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Step 4: Eye Cream 👀
The delicate skin around your eyes needs love too.
Use a lightweight, hydrating eye cream to reduce puffiness and fine lines.
👉 Shop eye care

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Step 5: Moisturizer or Sleeping Mask 💧
Lock everything in with a nourishing cream or overnight sleeping mask.
✔️ Look for ceramides, hyaluronic acid, or squalane.
👉 Check out our PM moisturizers

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Optional: Facial Oil or Spot Treatment 🌿
For extra glow or targeted care, finish with a facial oil or spot corrector.

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Wake Up Glowing 🌟
A consistent PM routine is where the magic happens.
Need help building yours? DM us on Instagram @BeautioSG or chat live anytime!

Your morning skincare routine sets the tone for the entire day. It’s not just about looking fresh—it’s about protecting your skin from pollution, sun damage, and stress. Here’s a step-by-step guide to building an effective AM routine that works for all skin types:

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Step 1: Cleanser 🧼
Start fresh by removing any oil or residue from your pillow and overnight products.
✔️ Use a gentle, non-stripping cleanser suited to your skin type.
👉 Explore our morning-friendly cleansers

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Step 2: Toner 💦
Toners prep your skin to absorb serums and moisturizers better.
✔️ Choose a hydrating or balancing toner depending on your skin’s needs.
👉 Shop toners

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Step 3: Serum ✨
Serums deliver concentrated active ingredients that target specific concerns.
✔️ In the morning, go for:

• Vitamin C – brightens skin, fades dark spots, and protects against free radicals

• Niacinamide – balances oil and strengthens the skin barrier
  👉 Browse our serums collection

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Step 4: Moisturizer 💧
Hydration is key—even for oily skin!
✔️ Use a lightweight, non-comedogenic moisturizer to lock in all the goodness.
👉 Shop moisturizers

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Step 5: Sunscreen ☀️ (Non-Negotiable!)
This is the most important step. Sunscreen protects your skin from UV rays, premature aging, and hyperpigmentation.
✔️ Use broad-spectrum SPF 30 or higher every single day—even when it’s cloudy or you’re indoors.
👉 Find your perfect SPF here

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Bonus Tips:

• Keep your routine simple in the morning—save actives like retinol for nighttime.

• Wait 30–60 seconds between layers to allow each product to absorb properly.

• Apply sunscreen as the final step, even on top of makeup if needed.

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Glow Starts Here ✨
Now that you’ve got your AM routine sorted, your skin’s ready to take on the day.
💬 Need help choosing products? Message us on IG @BeautioSG or chat live with our team.

Let’s be real—cleansing is the first step in your skincare routine.
If you're doing it wrong, even the most expensive serums and moisturizers won’t work their magic.

Here are 8 expert-approved tips to level up your cleansing game and get that glow-up you deserve:

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1. Start With a Double Cleanse (Especially at Night)
Sunscreen, makeup, and pollution don’t come off with just one wash.
Begin with an oil-based cleanser to melt away dirt, then follow with a water-based cleanser to remove residue.
✨ Shop our double cleanse sets

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2. Use Lukewarm Water
Hot water strips your skin’s natural oils. Cold water doesn’t clean properly.
Lukewarm water is just right for a thorough, barrier-friendly cleanse.

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3. Be Gentle—Always
Use your fingertips to massage in circular motions for 30-60 seconds.
Avoid scrubbing tools or tugging at your skin—especially around the eyes.

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4. Choose a Cleanser for Your Skin Type
✔️ Oily? Try gel or foam cleansers.
✔️ Dry or sensitive? Go for cream or milk cleansers.
✔️ Combo? Use a balancing, pH-friendly cleanser.
🧼 Not sure? Browse our cleanser collection

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5. Check Your Ingredients
Avoid harsh sulfates and alcohol. Look for:

• Centella Asiatica

• Green Tea

• Glycerin

• Hyaluronic Acid

These are gentle and non-stripping.

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6. Don’t Over-Cleanse
Twice a day—AM and PM—is plenty.
If your skin feels tight after washing, it’s a sign you’re overdoing it.

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7. Pat Dry With a Clean Towel
Use a fresh towel each day and pat your face dry.
Avoid rubbing—this causes irritation and can spread bacteria.

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8. Follow Up With Skincare
Clean skin = ready to absorb active ingredients.
Right after cleansing, follow this order:
Toner → Serum → Moisturizer → SPF (in the morning)
💧 Explore skincare essentials

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Final Glow Tip ✨
Skincare is self-care. Make your cleansing ritual a calming moment for YOU.

💬 Need help choosing the right products? Chat with us or DM us on IG @BeautioSG!

"Over the centuries, hair has always been very important for people, both for aesthetic and psychological reasons."

Though hair, including hair that covers the body, is no longer regarded as a protective means against heat or cold, as it was in the very old times, it is indeed true that people of all cultures have always cared for and looked after hair through history.

What is hair?

A single hair, wherever it may grow on the body, stems from a hair follicle. Hair follicles are found everywhere on the external body except for mucous membranes and glabrous skin, such as that found on the palms of the hands, soles of the feet, and on the lips.

Follicles in the scalp grow the hair on our head - thick and pigmented, which is technically defined as terminal hair, to distinguish it from vellus hair, which is thin and almost invisible and found in other parts of the body.

Anatomy and physiology of hair

Each hair has two distinct structures: the part beneath the skin, called the hair follicleand the shaft, which is the hard filamentous part that extends above the skin surface, hence is visible.

The hair follicle is a tubular invagination of the epidermis and consists of several layers (sheaths). It roots into skin and reaches the dermis with a certain inclination, which is the reason why hair normally is not straight, but slightly inclined.

Each hair follicle has a sebaceous gland and a small muscle. The former makes sebum, an oily secretion that lubricates hair, while the latter - called arrector pili - is what gives us "goose bumps."

The bottom portion of the follicle is slightly enlarged and is called the hair bulb. It includes the germinal matrix and the dermal papilla.

The germinal matrix is the source of hair growth and is involved in transfering melanin to hair to give it pigmentation. During the active hair growth phase, the cells in the matrix grow quickly and differentiate (by the mitosis process of cell division), causing the hair shaft to grow.

The dermal papilla is structure with abundant blood vessels that provides the necessary elements for the activity of the bulb.

the shaft has a cylindrical shape and is formed by three layers called  cuticle, cortex, medulla from the outside to the inside.

Hair colour is given by the pigment produced by melanocytes located in the hair bulb. Melanocytes provide pigment to the cells that are "building" the shaft, hence the shaft takes on its characteristic colour as it grows along the follicle. The pigments are concentrated in the middle layer of the shaft, that is in the cortex.

What is hair made of?

In addition to water, hair is made of: keratin, minerals, pigments and a small amount of lipids.

Keratin is a protein rich in sulfur, because it contains high amounts of sulfur amino acids (cysteine and cystine). It is precisely thanks to the sulfur atoms in between keratin chains that very strong chemical bonds can be formed. These bonds, called disulphide bridges, give strength and resistance to nails, body hair and scalp hair.

Hair keratinisation process is regulated by genetic factors, but also by hormones and vitamins.

The minerals in hair are a very important component. Actually, there is a direct correlation between the amount of minerals in the blood and those in hair.

The main minerals in hair are iron, magnesium, copper and zinc. The latter is especially essential for the proper activity of the germinative cells of the matrix. In fact, when there is zinc deficiency, hair weakens and its growth rate slows down.

The pigments in hair are called melanins. Dark hair has a prevalence of eumelanin (brown-black pigment), while blonde-red hair has more pheomelanin (yellow-orange pigment).

The lipids in hair (triglycerides, waxes, phospholipids, cholesterol, squalene, free fatty acids) are derived from the sebum produced by the sebaceous gland attached to the hair follicle.

Hair growth cycle

Throughout a person's life, hair continuously cycles through growth and resting phases, hence we speak of hair growth cycle. The average growth cycle spans from 2 to 7 years, thus it is estimated that each follicle produces around 20 hair strands in a person's life.

The three stages of hair growth are:

• the ANAGEN phase, or growth phase, is the phase when hair grows longer. It’s the longest phase, with an average duration of several years.
  In men it lasts for 2 -4 years, while in women it is 3-7 years. Hence, in men hair changes at double or triple the speed compared to women. Since the length hair can grow is basically the same in both males and females, hair of men is though to fall out at a theoretical length of about 30-35 cm, while hair in women can reach 100-120 cm - that's why women have longer hair than men usually.
• the CATAGEN phase, or involuting phase, is when vital functions diminish and hair growth stops. This phase lasts for 2-3 weeks.
•  the TELOGEN phase, or resting phase, is when functional activity ceases completely, but the hair is still anchored to the hair follicle, and will fall eventually upon hair being washed or brushed. This phase, which on average lasts for 3-4 months, marks the beginning of a new hair cycle.

In normal conditions, each time a hair in telogen falls out, the hair follicle will grow a new one in anagen, hence hair shedding is a natural event. However, a number of factors can cause excessive hair shedding, which results in hair thinning and increasingly larger hairless scalp areas showing.

 

<adapted from Bionike.it>

 

"It is quite normal to lose a certain number of hair strands every day. However, there are factors that can lead to excessive shedding."

Losing some hair every day is quite normal when it is a certain limited number of hair that would naturally be expected to shed. We shed hair every day in amounts that are considered normal – 50 – 60 hair strands or, better, between 40 to 120 hair strands if we consider that shedding is proportional to the amount of hair that a person has, which can vary a lot. Anyone with a larger hair density in the scalp will of course shed more hair.

Hair renews itself

Each hair is composed of a visible outer portion which comes out of the scalp - the shaft - and an inner part, the hair follicle. The higher the number of follicles, the more dense the mass of hair. 

Throughout a person's life, hair continuously cycles through growth and resting phases, hence we speak of hair growth cycle.

The three stages of hair growth are:

•  the ANAGEN phase, or growth phase, is the phase when hair grows longer. It’s the longest phase, with an average duration of several years.
•  the CATAGEN phase, or involuting phase, is when vital functions diminish and hair growth stops. This phase lasts for 2-3 weeks.
•  the TELOGEN phase, or resting phase, is when functional activity ceases completely, but the hair is still anchored to the hair follicle, and will fall eventually upon hair being washed or brushed. This phase, which on average lasts for 3-4 months, marks the beginning of a new hair cycle.

The hair in the anagen phase is strongly anchored and can only be removed by pulling it out strongly and causing some slight pain. When instead it is lin the telogen phase, the anchoring systems are loose and a modest pulling force is enough to remove it, i.e. the massaging we do while we wash hair or even just brushing our hair.

Even if hair is gone, the hair follicle hasn’t disappeared because actually the germinal matrix of the bulb is ready, if negative factors leading to scalp imbalance do not occur, to trigger a new growth cycle.

Each follicle follows its own growth cycle that is not in synchrony with other hair follicles, which means that every day some hair strands will fall out, yet they don’t shed all together. This asynchrony allows human beings to always have a regular mass of hair and not experience periods of time hair density is significantly reduced.

A healthy scalp shows these amounts of hair in the different growth phases at any given time (the so-called trichogram):

A healthy head of hair will have most hair follicles in the growth phase, the anagen phase.

Conversely, if negative factors occur that cause the natural hair growth cycle to become imbalanced, we can have two situations, sometimes occurring at the same time:

• an important number of follicles enters telogen prematurely, causing strong hair loss, consequent hair thinning and a larger portion of the scalp to be exposed

• hair is miniaturised and it is turned into vellus hair, shorter and with a greatly reduced diameter of the shaft compared to terminal hair, which instead are bigger and pigmented. Miniaturised hair have less "volume", which shows as thinning hair.

Causes of excessive hair shedding

In the human being, as in animals, there is a physiological hair loss defined as seasonal defluvium, typical occurring in spring and autumn. It shows with abundant hair loss (100-300 hair strands shed per day) and can last for 1 or 2 months. This seasonal hair loss usually stops by itself, though it may abnormally last for longer sometimes.

Excessive hair loss also occurs under particular conditions: following stress, upon crash dieting or alcohol abuse, in lactating and menopausal women, as well as upon long-term use of certain drugs and in connection with pathological conditions (thyroid disease, anemia) or surgery.

Also UV radiation and cigarette smoke may be counted amongst possible hair loss causes.

Can we prevent hair loss? A first approach can be to eliminate the most common causes, thus quit smoking, improve eating habits and, to the extent possible, avoid taking non-essential drugs.

On the other hand, the use of topical treatments and taking dietary supplementswhen in stressful situations, at season change, when following a diet or when in menopause can indeed bring good results, especially in terms of stabilising and improving the existing situation.

Since the hair growth cycle occurs through a long time, it is important to stress that the effectiveness of these treatments may become visible only after regular, constant use (at least 3 months) and can vary in relation to how the single user responds to it.

Anti-hair loss treatments

The main objective of these treatments is to extend the duration of the anagen phaseand stimulate hair follicles in the telogen phase to resume a new cycle, thereby supporting the growth of terminal hair and countering the miniaturisation of the hair follicle, and consequently of hair. To achieve this objective, such treatments are formulated to work on the imbalance factors that have driven the follicle out of the "ideal" growth cycle.

What are the factors most responsible for leading to scalp imbalance?

Hair research has identified micro-inflammation states and oxidative stress as key factors triggering excessive hair loss.

The term "micro" is used because there are no visible effects on the scalp, i.e.  redness, but indeed we spaek of inflammation because typical inflammation mediators are involved, which are called prostaglandins (PGs). Some of these positive influence hair growth, whereas others hamper it. When the latter prevail, excessive shedding occurs. Conversely, there are some substances that resemble  the "good" prostaglandins that can trigger a biomimetic mechanism that makes the follicles in the telogen phase to quickly pass into the anagen phase, that also results longer.

Oxidative stress is a situation where there is an imbalance between oxygen free radicals (ROS) generated both endogenously (triggered by mental and physical fatigue) and by exogenous factors (pollution, UV radiation, nutritional deficiencies) and the availability of natural antioxidant defences.

There is clear evidence indicating oxidative stress as a major factor in both gray hairand excessive hair loss. Stress that continues over time can damage the hair bulb cells, resulting in weakened, brittle hair that is prone to shedding.

Other factors that can alter the ideal hair growth cycle and thus cause further hair fragility and increased hair loss are hormonal effects:

• men may show increased 5-alpha reductase activity. This enzyme converts testosterone into dihydrotestosterone, the androgen hormone which increases hair loss  

• women, especially in menopause, see their estrogen hormones drop. These female hormones have a positive effect on hair growth, thus their reduction may lead to hair loss.    

Treatment strategies

Topical treatments stand as the primary means to control excessive hair loss and promote hair re-densification because, applied onto the scalp, they work locally on the causes of hair follicle weakening and / or atrophy and they also supply nutrients directly to the bulb.

Since the main factors of the imbalance of the hair growth cycle are the micro-inflammation states and oxidative stress, any topical formulation should include active ingredients that work on both causes to truly be effective.

A topical treatment is generally in the form of a hydroalcoholic lotion, which allows to apply it on either dry and wet scalp, after shampooing, and thereby avoid oiliness or heaviness feelings when the lotion is applied to the hair and scalp. 

A shampoo especially developed for hair prone to shedding is useful when combined to the use of the anti-hair loss lotion.

Is the shampoo so important?

When there is hair loss, especially when abundant, we tend to wash hair less because it takes just the mechanical rubbing of the washing to shed hair, which is no longer firmly anchored to the follicle because it is in the telogen phase.

Because of the short contact time, the shampoo cannot significantly affect hair regrowth, yet it is an important means to keep other factors that increase excessive hair loss under control, such as excessive sebum secretion. Sebum that builds up on the scalp may increase the micro-inflammation, as well as the oxidative stress, because of pollutants and impurities absorbed from the environment (smog, dirt). Hence, in the case of oily hair, it is useful to wash hair frequently, even every day. 

The effectiveness of topical products can also be supported by specific dietary supplements through the adoption of a sort of IN & OUT strategy (working from the inside and from the outside of our body).

This is proper approach because the health of the hair follicle changes also according to our general health, to what we eat and to the environment we live in. The hair follicle is influenced by dietary deficiencies (low-calorie diets) and situations that require increased nutrient intake (such as periods of physical and mental stress), as well as pollutants, smoking and age.

A food supplement developed to promote the health of hair is traditionally based on a number of vitamins (biotin, niacin), special minerals (zinc, copper, selenium) and sulfur amino acids like cysteine, important for the synthesis of keratin. Since oxidative stress plays a key role in hair loss, adding vegetable antioxidants, such as a prickly pear extract, i salso important. The most innovative formulations are designed to promote the our body’s own antioxidant potential, thus should be “supplementary” to our normal food to quickly and effectively target the problem. One cutting-edge strategy is to provide our body with the necessary elements for the synthesis of glutathione (GSH), the most important antioxidant and cell-detoxifying substance. By doing this, we ensure glutathione bioavailability and make a powerful anti-oxidant available according to the real needs of our body. 

 

<adapted from bionike.it>