Build an anti wrinkle skincare routine that targets lines, dryness, and dullness with the right steps, ingredients, and timing for results.

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Find the best serum for uneven skin tone with smart ingredient tips, skin type advice, and a routine that helps fade dullness and spots fast.

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Learn how to fade pigmentation spots with the right actives, daily SPF, and a targeted routine that supports clearer, brighter-looking skin.

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Find the best products for atopic dermatitis, from gentle cleansers to barrier creams and scalp care that help calm dryness, itching, and flare-ups.

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Learn how to care for sensitive skin with a calm, targeted routine that helps reduce redness, dryness, and flare-ups without guesswork.

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Find the best skincare for eczema with calming cleansers, barrier creams, and smart routine tips that help reduce dryness and flare-ups.

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Your night routine is your skin’s repair time. While you sleep, your skin works hard to regenerate and recover from daily stress. So let’s give it the care it deserves! Here's how to build a PM skincare routine that restores, hydrates, and heals overnight.

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Step 1: Remove Makeup / Double Cleanse 🧼
Start with an oil-based cleanser to melt away sunscreen, makeup, and pollution.
Follow with a gentle water-based cleanser to deep-clean without stripping.
👉 Shop our double cleansing sets

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Step 2: Toner or Essence 💦
A toner helps rebalance and rehydrate the skin post-cleansing.
Or use an essence if your skin needs extra moisture or glow.
👉 Browse toners & essences

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Step 3: Targeted Serums 💉
Night is the best time for active ingredients that repair and renew:
✔️ Retinol – boosts cell turnover, great for anti-aging
✔️ AHA/BHA – exfoliates and unclogs pores
✔️ Peptides or Ceramides – great for skin repair
👉 Explore our nighttime serums

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Step 4: Eye Cream 👀
The delicate skin around your eyes needs love too.
Use a lightweight, hydrating eye cream to reduce puffiness and fine lines.
👉 Shop eye care

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Step 5: Moisturizer or Sleeping Mask 💧
Lock everything in with a nourishing cream or overnight sleeping mask.
✔️ Look for ceramides, hyaluronic acid, or squalane.
👉 Check out our PM moisturizers

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Optional: Facial Oil or Spot Treatment 🌿
For extra glow or targeted care, finish with a facial oil or spot corrector.

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Wake Up Glowing 🌟
A consistent PM routine is where the magic happens.
Need help building yours? DM us on Instagram @BeautioSG or chat live anytime!

Your morning skincare routine sets the tone for the entire day. It’s not just about looking fresh—it’s about protecting your skin from pollution, sun damage, and stress. Here’s a step-by-step guide to building an effective AM routine that works for all skin types:

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Step 1: Cleanser 🧼
Start fresh by removing any oil or residue from your pillow and overnight products.
✔️ Use a gentle, non-stripping cleanser suited to your skin type.
👉 Explore our morning-friendly cleansers

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Step 2: Toner 💦
Toners prep your skin to absorb serums and moisturizers better.
✔️ Choose a hydrating or balancing toner depending on your skin’s needs.
👉 Shop toners

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Step 3: Serum ✨
Serums deliver concentrated active ingredients that target specific concerns.
✔️ In the morning, go for:

• Vitamin C – brightens skin, fades dark spots, and protects against free radicals

• Niacinamide – balances oil and strengthens the skin barrier
  👉 Browse our serums collection

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Step 4: Moisturizer 💧
Hydration is key—even for oily skin!
✔️ Use a lightweight, non-comedogenic moisturizer to lock in all the goodness.
👉 Shop moisturizers

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Step 5: Sunscreen ☀️ (Non-Negotiable!)
This is the most important step. Sunscreen protects your skin from UV rays, premature aging, and hyperpigmentation.
✔️ Use broad-spectrum SPF 30 or higher every single day—even when it’s cloudy or you’re indoors.
👉 Find your perfect SPF here

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Bonus Tips:

• Keep your routine simple in the morning—save actives like retinol for nighttime.

• Wait 30–60 seconds between layers to allow each product to absorb properly.

• Apply sunscreen as the final step, even on top of makeup if needed.

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Glow Starts Here ✨
Now that you’ve got your AM routine sorted, your skin’s ready to take on the day.
💬 Need help choosing products? Message us on IG @BeautioSG or chat live with our team.

Let’s be real—cleansing is the first step in your skincare routine.
If you're doing it wrong, even the most expensive serums and moisturizers won’t work their magic.

Here are 8 expert-approved tips to level up your cleansing game and get that glow-up you deserve:

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1. Start With a Double Cleanse (Especially at Night)
Sunscreen, makeup, and pollution don’t come off with just one wash.
Begin with an oil-based cleanser to melt away dirt, then follow with a water-based cleanser to remove residue.
✨ Shop our double cleanse sets

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2. Use Lukewarm Water
Hot water strips your skin’s natural oils. Cold water doesn’t clean properly.
Lukewarm water is just right for a thorough, barrier-friendly cleanse.

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3. Be Gentle—Always
Use your fingertips to massage in circular motions for 30-60 seconds.
Avoid scrubbing tools or tugging at your skin—especially around the eyes.

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4. Choose a Cleanser for Your Skin Type
✔️ Oily? Try gel or foam cleansers.
✔️ Dry or sensitive? Go for cream or milk cleansers.
✔️ Combo? Use a balancing, pH-friendly cleanser.
🧼 Not sure? Browse our cleanser collection

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5. Check Your Ingredients
Avoid harsh sulfates and alcohol. Look for:

• Centella Asiatica

• Green Tea

• Glycerin

• Hyaluronic Acid

These are gentle and non-stripping.

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6. Don’t Over-Cleanse
Twice a day—AM and PM—is plenty.
If your skin feels tight after washing, it’s a sign you’re overdoing it.

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7. Pat Dry With a Clean Towel
Use a fresh towel each day and pat your face dry.
Avoid rubbing—this causes irritation and can spread bacteria.

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8. Follow Up With Skincare
Clean skin = ready to absorb active ingredients.
Right after cleansing, follow this order:
Toner → Serum → Moisturizer → SPF (in the morning)
💧 Explore skincare essentials

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Final Glow Tip ✨
Skincare is self-care. Make your cleansing ritual a calming moment for YOU.

💬 Need help choosing the right products? Chat with us or DM us on IG @BeautioSG!

"Over the centuries, hair has always been very important for people, both for aesthetic and psychological reasons."

Though hair, including hair that covers the body, is no longer regarded as a protective means against heat or cold, as it was in the very old times, it is indeed true that people of all cultures have always cared for and looked after hair through history.

What is hair?

A single hair, wherever it may grow on the body, stems from a hair follicle. Hair follicles are found everywhere on the external body except for mucous membranes and glabrous skin, such as that found on the palms of the hands, soles of the feet, and on the lips.

Follicles in the scalp grow the hair on our head - thick and pigmented, which is technically defined as terminal hair, to distinguish it from vellus hair, which is thin and almost invisible and found in other parts of the body.

Anatomy and physiology of hair

Each hair has two distinct structures: the part beneath the skin, called the hair follicleand the shaft, which is the hard filamentous part that extends above the skin surface, hence is visible.

The hair follicle is a tubular invagination of the epidermis and consists of several layers (sheaths). It roots into skin and reaches the dermis with a certain inclination, which is the reason why hair normally is not straight, but slightly inclined.

Each hair follicle has a sebaceous gland and a small muscle. The former makes sebum, an oily secretion that lubricates hair, while the latter - called arrector pili - is what gives us "goose bumps."

The bottom portion of the follicle is slightly enlarged and is called the hair bulb. It includes the germinal matrix and the dermal papilla.

The germinal matrix is the source of hair growth and is involved in transfering melanin to hair to give it pigmentation. During the active hair growth phase, the cells in the matrix grow quickly and differentiate (by the mitosis process of cell division), causing the hair shaft to grow.

The dermal papilla is structure with abundant blood vessels that provides the necessary elements for the activity of the bulb.

the shaft has a cylindrical shape and is formed by three layers called  cuticle, cortex, medulla from the outside to the inside.

Hair colour is given by the pigment produced by melanocytes located in the hair bulb. Melanocytes provide pigment to the cells that are "building" the shaft, hence the shaft takes on its characteristic colour as it grows along the follicle. The pigments are concentrated in the middle layer of the shaft, that is in the cortex.

What is hair made of?

In addition to water, hair is made of: keratin, minerals, pigments and a small amount of lipids.

Keratin is a protein rich in sulfur, because it contains high amounts of sulfur amino acids (cysteine and cystine). It is precisely thanks to the sulfur atoms in between keratin chains that very strong chemical bonds can be formed. These bonds, called disulphide bridges, give strength and resistance to nails, body hair and scalp hair.

Hair keratinisation process is regulated by genetic factors, but also by hormones and vitamins.

The minerals in hair are a very important component. Actually, there is a direct correlation between the amount of minerals in the blood and those in hair.

The main minerals in hair are iron, magnesium, copper and zinc. The latter is especially essential for the proper activity of the germinative cells of the matrix. In fact, when there is zinc deficiency, hair weakens and its growth rate slows down.

The pigments in hair are called melanins. Dark hair has a prevalence of eumelanin (brown-black pigment), while blonde-red hair has more pheomelanin (yellow-orange pigment).

The lipids in hair (triglycerides, waxes, phospholipids, cholesterol, squalene, free fatty acids) are derived from the sebum produced by the sebaceous gland attached to the hair follicle.

Hair growth cycle

Throughout a person's life, hair continuously cycles through growth and resting phases, hence we speak of hair growth cycle. The average growth cycle spans from 2 to 7 years, thus it is estimated that each follicle produces around 20 hair strands in a person's life.

The three stages of hair growth are:

• the ANAGEN phase, or growth phase, is the phase when hair grows longer. It’s the longest phase, with an average duration of several years.
  In men it lasts for 2 -4 years, while in women it is 3-7 years. Hence, in men hair changes at double or triple the speed compared to women. Since the length hair can grow is basically the same in both males and females, hair of men is though to fall out at a theoretical length of about 30-35 cm, while hair in women can reach 100-120 cm - that's why women have longer hair than men usually.
• the CATAGEN phase, or involuting phase, is when vital functions diminish and hair growth stops. This phase lasts for 2-3 weeks.
•  the TELOGEN phase, or resting phase, is when functional activity ceases completely, but the hair is still anchored to the hair follicle, and will fall eventually upon hair being washed or brushed. This phase, which on average lasts for 3-4 months, marks the beginning of a new hair cycle.

In normal conditions, each time a hair in telogen falls out, the hair follicle will grow a new one in anagen, hence hair shedding is a natural event. However, a number of factors can cause excessive hair shedding, which results in hair thinning and increasingly larger hairless scalp areas showing.

 

<adapted from Bionike.it>